Lane Bryant

#PlusIsEqual Campaign

Lane Bryant’s #PlusIsEqual campaign began with a tease in Vogue‘s iconic September issue as well as posters throughout New York City and Los Angeles showcasing a silhouette of 6 curvaceous women. The campaign officially launched September 2015 during New York Fashion Week, kicked off with a Times Square takeover rally.

I designed all print and out-of-home assets, including double page spreads in US Vogue and Glamour, billboards in Hollywood and New York, storefronts, wildpostings, buses, ad vans, press kits and more.